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20 Nov 2015
The Big Business of Twitch
You are unable to simply jump over the reality that esports is going to stay and grow. The esports community continues to be witnessing incremental numbers since past decade. An actual phenomenon, esports is set growing in popularity and commercial viability. This genre of sports has fans that run in to millions from around the world. In countries for example South Korea, esports players or pro-gamers are icons much like a movie star. Pro-gamers are now hired and so are often paid in six digits.

The Big Business of Twitch
Coming from a business and cultural perspective, you'd probably notice that biggest game developers have already been slow in promoting and tapping the esports. They are late in recognizing the actual strength of such sports. It seems apparant that the strategic apex of the companies did not consider an eventuality where millions would log-in to esports streaming and watch a DOTA or StarCraft II tournament or that thousands would throng in arenas and convention centers to watch games.

However, organizations in addition to their apex, such as that of MLG or GOMTV did realize the actual potential of development in esports. They have been constantly adjusting to changing environment of esports scene. The recent event held at Anaheim by MLG would be a surprise for its own President. He did not expect the event to get another record breaker in esports history so quickly. You might say, you would notice that MLG has now developed a certain core competence in managing such events and making the most of them and is in front of the game developers whose games they really profit from.

You cannot be wrong in case you say that game developers were really slow to respond to esports community in the beginning. They did provide tools to alter maps and network mechanisms for esports to happen in LANs and over internet, however they lacked in all out support for this. Most of the advances in esports gaming was initiated by the esports community itself through developing maps and finding software that helped esport operate correctly over internet.

Inside the AMA held by Blizzard an official stated that the company did not view esports as €a primary revenue driver€. This minute statement in itself speaks volumes. The most important companies are still cautious in lending all the way support to esports gaming. Though it may be the very same epsort community that drives the sales of such companies and gives their games the due popularity they deserve. However, scene is beginning to change from developers viewpoint. DOTA 2 is an example of it. Although slow, but times ahead give an impression of a great time for esports.


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